Serendipity or Strategy: BCG’s Growth Share Matrix
Serendipity or Strategy: BCG’s Growth Share Matrix
In this edition of Profit Insights, we analyse the role luck plays in our investment decisions and suggest a framework that can help us make more "lucky" investments in future. This column, my hardest one to think through to date, offers profitable insights with: A definition of luck, emphasis on the importance of positioning: both planned and passive, I point to The Matthew Effect to highlight the power of compounding advantages, and summarises Bruce Henderson's (and BCG's) Growth Share Matrix to suggests this as a model for making world changing investments.
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